Ammorra
2026
A web development studio for SaaS founders.
- Hypothesis
- SaaS founders will outsource web development to a small, sharply positioned studio.
- Build
- Built and launched solo — positioning, service offer, pricing, contracts and an outbound pipeline. Ran direct outreach to prospective clients.
- Result
- Zero customers converted. Shut it down rather than subsidise it.
- Lesson
- The offer was built before the demand was validated. Test demand with users first, then build.